Gold Goast
Get to know the area
Chicago’s Gold Coast got its glow-up after the Great Chicago Fire, when developer Potter Palmer turned the area into a hotspot for the city’s upper crust. These days, it’s where vintage charm meets high-rise glam, with historic brownstones hanging out alongside sleek towers, all set against some of the best Lake Michigan views in the city.
But it’s not just about the pretty buildings. The Gold Coast is a vibe. Stroll through lakefront parks, shop at Oak Street’s designer labels, or grab a table at a restaurant that’s probably booked out for weeks. It’s old-school elegance with a modern twist and still the go-to zone for anyone who knows style when they see it.
Population
14.4K+
Household income
$153K+
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Median age
50
Personas
INCOME LEVEL Upper-class
OCCUPATION Finance and Real Estate
INTERESTS Upscale dining, boutique shopping, fitness and wellness, art and design, philanthropy, and social events
LIFESTYLE Highly social foodies who want to be in the center of the action
EDUCATION Bachelor or advanced degrees
Top Destinations
The Magnificent Mile
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World-renowned shopping district featuring luxury brands, upscale dining, and cultural landmarks.
Lake Front Trail
18-mile path along Lake Michigan, perfect for biking, running, and enjoying stunning waterfront views.
Popular lakeside retreat offering stunning views of Lake Michigan, ideal for relaxing or outdoor activities.
The Gold Coast is one of the wealthiest neighborhoods in the United States, second only to Manhattan's Central Park East.
FUN
fact
With a constant flow of foot traffic and energy that lasts well into the night, it’s an ideal location to connect with an active, social audience, making every impression more impactful and memorable.
Mike Christensen, Director, East Coast Sales
Our WallscapeS
Scroll through our premium wallscapes handpicked by our coveted Real Estate team, which seeks the best walls for the best return on your hand painted campaign.
W. Division st.
& N. Dearborn St.
C-07
Located in a district synonymous with luxury and sophistication, this prime wallscape location is surrounded by some of Chicago’s most coveted destinations. From the architectural marvel of the Charnley-Persky House to high-fashion boutiques like Prada and Chanel, the area exudes exclusivity. The dining scene is equally impressive, featuring Michelin-starred chefs and celebrity-favorite restaurants like Maple & Ash. Luxury car showrooms, premier hotels, and cultural institutions further enhance the area's refined atmosphere, making it a hotspot for high-profile visitors and sophisticated locals.
Weekly impressions
169.4K+
Dimensions
1,000 Sq Ft
Facing
West
Why Advertise here?
Chicago's Gold Coast is an ideal location for brands looking to gain visibility among an affluent and style-conscious audience. The neighborhood is highly walkable and vibrant, with a population of over 14,000 residents and a Walk Score of 96. It hosts notable events such as the Gold Coast Art Fair, which attracts over 145,000 attendees each year, and the Gold Coast Greek Fest, featuring authentic Greek food, music, and dancing. These events generate significant foot traffic, providing brands with excellent opportunities to engage with a diverse and upscale audience.
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