River North
Get to know the area
Back in the '70s, River North was where the cool kids flocked when they needed space to create. Artists with big dreams and small budgets snatched up dirt-cheap warehouses, splashing color across this former industrial zone. Almost overnight, what was once a forgotten chunk of Chicago north of the river blossomed into a gallery-packed paradise that put the city's creative spirit on full display.
Fast forward to today, and River North is Chicago's playground for the senses. Foodies feast at trendy hotspots while cocktail enthusiasts chase the perfect skyline sunset from swanky rooftops. The streets pulse with energy as gallery-hoppers, shoppers, and night owls weave between architectural gems both historic and modern. It's where Chicago shows off its fun side - no reservations required.
Population
24.2K+
Household income
150K+
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$
Median age
37
Personas
Income Level Middle to upper-middle class
Occupation Creative directors, UX designers, financial analysts, corporate attorneys, gallery curators, tech startup founders, and digital marketers
Interests Contemporary art exhibitions, dining experiences, craft cocktails, architecture, high-end shopping, rooftop socializing and wellness pursuits
Lifestyle Fast-paced urban lifestyle balancing demanding professional work in creative or financial fields
Education Bachelor's Degree, Graduate Degree
Top Destinations
The Merchandise Mart
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A massive architectural landmark housing showrooms, tech offices, and vibrant events.
House of Blues Chicago
A lively venue known for live music, Southern-inspired cuisine, and iconic nightlife.
A scenic waterfront path lined with restaurants, bars, and public art.
River North is where the famous Chicago-style deep-dish pizza was popularized, with iconic spots like Pizzeria Uno calling the neighborhood home since 1943.
FUN
fact
We’re proud to be the only hand- painted mural in River North! This neighborhood is where art meets commerce, buzzing with professionals by day and transforming into a vibrant social scene by night. It’s an unbeatable location for advertising.
Jordan Leibstein, National Account Executive
Our WallscapeS
Scroll through our premium wallscapes handpicked by our coveted Real Estate team, which seeks the best walls for the best return on your hand painted campaign.
W. Grand Ave.
& N. State St.
C-08
Positioned at the epicenter of the city's cultural and commercial hub, this wallscape captivates an upscale audience of design-conscious professionals, luxury shoppers, and affluent tourists as they traverse this high-traffic corridor. Surrounded by acclaimed destinations like Maple & Ash steakhouse, the prestigious 21c Museum Hotel, ACME Hotel, AMA Plaza, the world-renowned Merchandise Mart, and just steps from Michigan Avenue's Magnificent Mile, this strategic location leverages River North's unmatched demographic advantage.
Weekly impressions
166K+
Dimensions
931 SQ FT
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Facing
East
Why Advertise here?
This spot catches the eyes of well-heeled professionals, tourists with money to burn, and locals who set the trends. With over 100 restaurants packed into these streets, plus 50+ art galleries drawing crowds year-round, you're tapping into serious foot traffic. The area scores a walkability rating of 95/100, meaning people actually see your mural while strolling between their $16 cocktails and shopping sprees. River North attracts roughly 50 million visitors annually, who come specifically to splurge on good times. Why advertise here? Because this is literally where your target audiences hang out.
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