STFU's Airbrush is All Over OM’s Summer 2024 Collection Summer's sizzling, and we're not just talking about the weather. We're turning up the heat with another annual artist collaboration that's all about vintage 80's vibes, bold statements, and a healthy dose of attitude. We're stoked to unveil our exclusive collection of tees and tanks created with the one-and-only STFU (You Talk Too Much) , a NYC-based artist known for killer airbrush skills and tongue-in-cheek humor. STFU, the enigmatic airbrush ninja who lets their work do the shouting, is known for his vibrant, 80s-inspired designs that often feature pop culture throwbacks and mischievous twists. With a client list that reads like a who's who of cool, such as Nike and Converse to Ksubi and Timberland, STFU's work has adorned everything from threads and trinkets to album covers and mural walls. The artwork typically references animals or cartoons from our childhood, such as Winnie the Pooh or Carebears, often using monochromatic blues and reds.  When we started brainstorming our summer swag drop, we knew we wanted something that screamed summer nostalgia and called upon our handcrafted requirements. STFU’s unique blend of retro cool and a "don't mess with me" attitude perfectly matches our brand's rebellious spirit and passion for artistry. The artist’s main medium is Airbrush art. It’s a technique that uses air to make paint go whoosh  and hit peak fame in the 80s, becoming the go-to for custom car flair, concert tees, and murals. These days, it's made a comeback with a vengeance, thanks to radical artists like STFU, who not only push the medium's boundaries but combine it with twisted but stylish imagery. Our collab with STFU resulted in a limited-edition Overall Murals collection of tees, tanks, and a sticker pack. Using a Doberman to represent the OM “wall dogs” is more than fitting. Sign and billboard painters are known as wall dogs in our industry because when they are painting up high on a building, they feel like they are chained to the wall. A doberman is a dog breed known for being muscular, strong, powerful, and fearless, just like our painters need to be. This tough-as-nails pup by STFU is surrounded by paint cans arranged in a vibrant floral explosion. Palm trees are grooving in the background, and our "Overall Murals" has been stylized with the artist’s airbrush. It's a tribute to sunny days, street art swagger, and the freedom to be yourself. Keep your eyes peeled for our summer merch box , packed with these exclusive STFU pieces and other goodies designed to help you rule the season.

"How are you, really?" This question was posed by one of my favorite ad campaigns , created by the artist We’re Not Really Strangers and painted by Overall Murals. It's a question that now arises whenever I visit the Bay Area to see my parents in Marin County, where I grew up.  How are you, really, San Francisco? Although I wasn’t born in America, I arrived at SFO from Thailand at just six months old and was raised in San Rafael , a suburb 18 miles north of San Francisco. Despite its reputation as one of the most beautiful places to grow up, it was also boring to a teenager. And in the mid-90s, San Francisco was the epicenter of cool. My friends and I would skip school to ride the bus or hitchhike into the city to get piercings, buy vintage clothes and collect rave flyers. Once we got our own cars, we would either drive to the beach or head to the city to party and find diverse groups of people. When it was time for college, I moved to the University of San Francisco dormitories, where more days were spent getting to know the city. After graduation, I stayed for a couple more years, exploring every neighborhood—even Bayview-Hunters Point —before moving east for grad school. There, I became an annoying Californian in Boston, touting my roots and how much “better” things were in San Francisco. Today, as a New Yorker, I make a point to always land at SFO when visiting my original "home." When I near the airport exit, a deep-seated anxiety overcomes me, hoping the city I hold so dear is doing well. I had never worried about San Francisco until the pandemic hit. It seemed that overnight, the well-known, affluent, techy, sports fan-heavy, historically and naturally beautiful city with a “golden” bridge is now practically considered a third-world country by many, near and far.  The news of San Francisco's downfall spread like a California wildfire. It signaled to the world that San Francisco had been forsaken by those who once enriched and elevated it. Now, it is seen as a city plagued by crime, earning the nickname " Bip City " rife with drug issues (but not in the iconic Haight Street way of the 60s and mid-90s) and overwhelmed by a relentless, belligerent homeless population. Once one of the most posh and expensive places to live, San Francisco has now seen its real estate prices plummet to the lowest levels in years, experiencing the greatest drops in the nation. No one wanted to be here, live here, nor invest here. Since moving to the East Coast in 2005, I have visited San Francisco at least three to five times a year. This includes having my wedding in the city and visits during the pandemic in 2020 and post. Pre-pandemic, the streets were dense with crowds of both Bay locals and tourists. The city was thriving. My business, Overall Murals, was booked solid on every one of our mural walls, from the Marina to SOMA. San Francisco was a lucrative playland, and things could only go up from there.  From 2020 to 2021, the city was hit hard. While it was bleak everywhere, San Francisco was knocked out, landing in the ICU with an unknown discharge date. Downtown San Francisco became a wasteland, with tech and finance professionals opting to work remotely from exotic locales or moving back to their hometowns or somewhere cheaper but still trendy like Austin.  Once somewhat tolerable, the Tenderloin (the TL) became the life source of any travel YouTuber’s “ San Francisco is F’d ” content, scaring potential future tourists for years to come. Those who stayed watched as the world simply lost hope on them.  From my perspective, the dark smoke of the bad news is beginning to clear. I first noticed the blue sky peeking out in 2022, when mega promoter Golden Voice put on the first annual The Portola Music Festival at Pier 80, showcasing worldwide electronic music talent. My husband, a bunch of local friends and I checked it out. That weekend, we found the hotels were fully booked, there was hardly any breathable standing room on BART, downtown restaurants were full of diners past midnight, and the festival was a ton of fun. The two-day concert is returning for its third round this year and sold-out within its first week of ticket sales.  Last summer, after attending a wedding in North Beach, I surprisingly found nearby bars packed and people lining up at the surrounding restaurants. Earlier this year, while touring wallscapes in the Marina District and Cow Hollow there was a noticeable vibrancy; tourists filled the area, making it difficult to find a seat for lunch, even on a late Wednesday afternoon. In February this year, we painted a mural in Union Square for the Lunar New Year, attracting thousands of people celebrating at the parade beneath it.  The sky is definitely becoming clearer in Northern California. In fact, ABC News reported in April 2024 that downtown San Francisco is showing signs of a rebound. Tenancy demands are creeping back up, and companies are expanding their downtown footprints. Earlier this month, on June 2, Skrillex and Fred Again, two huge electronic music producers, played a last-minute sold-out outdoor show at the picturesque Civic Center, drawing 25,000 people to the city’s center. Shortly after that, I noticed a LinkedIn post by Rick Robinson, CEO of PJX, who, after a market ride there, proclaimed, “San Francisco is bouncing back!”.  These events are particularly eye-opening as they demonstrate that the city has not been forgotten as a cultural mecca, which is the foundation for economic development and attracting new residents. Historically, San Francisco has been the financial center of California since the Gold Rush and is associated with Silicon Valley, the Summer of Love and being a trailblazer for social change. Whenever I’m back in "The City", my favorite part is driving across the Golden Gate Bridge. It never fails to awe with its grandeur alongside the oceanside’s natural beauty. The bridge, standing at the entrance to San Francisco Bay, was built during the Great Depression and symbolizes American ingenuity and resolve. A die-hard San Franciscan once described the city to me as akin to the City of Atlantis, a utopia on the edge of the Mediterranean Sea known for its abundance.  But unlike Atlantis, San Francisco has found its way back. It may not be the same as it once was, but what city is? Some of my fondest memories are from here, and I’m excited for my next visit and am optimistic about the city’s future. So, finally, to answer the question: San Francisco is doing well, really.

A long-lasting friendship between two companies has flourished into a spicy collaboration. Cosmic Sass Chili Sauce and Overall Murals have teamed up to create a robust, fresh, magical, and vivid flavor. Our simple ingredients bring out the multi- dimensional flavors that highlight the peppers' fruitiness and depth. This unique taste is best enjoyed when friends gather. That's when the magic happens. Meet the Spicy Duo Meet the spicy duo Angel Saemai and Helen Li, who crossed paths in Boston shortly after college. These two entrepreneurs eventually moved to opposite coasts—Angel to New York and Helen to Los Angeles—where they started their families and businesses.   In 2016, Helen, an architect, and her husband, Leo Lamprides, a trained culinary chef, launched Chinese Laundry Kitchen, a hand-pulled noodle food truck in Highland Park. Their venture was inspired by a curiosity to explore the intersection of diverse cultural backgrounds and culinary influences. Since then, they have launched a successful Dan Dan sauce , now sold nationwide.   Angel and her husband, Dmitry Pankov, founded Overall Murals in 2010. They combined their backgrounds in art and advertising to create a nationwide outdoor advertising and mural painting company.   They decided to merge their talents to celebrate their lifelong friendship—which now includes their spouses and children—and their shared appreciation for creativity and hard work (along with Angel's love for hot sauce). They didn't want to keep all the hot sauce to themselves, so they partnered to release an exciting collaborative sauce called Cosmic Sass.   Released in the summer of 2024, Overall Murals proudly shares this sauce with their friends and partners, ensuring everyone can enjoy it. 1:1 with Angel and Helen How did the two companies/friends meet?   HELEN: Angel and Helen met in Boston shortly after college, and have remained besties ever since.   ANGEL: After Boston, Helen moved to LA and Angel to NY where we met our husbands and business partners. Our hubbies and kids are now also buddies and we never miss any opportunity to take a beach trip as well as an annual camping trip together!   Roots of your company / How and why did you start? ​ HELEN: Chinese Laundry Kitchen was started in 2016 as a food truck fueled by our curiosity to explore the overlay of our different cultural backgrounds and culinary influences.   ANGEL: Overall Murals began in 2010 to fuse the two owner’s backgrounds as well: art and advertising, but on a much larger and public scale.   Why the collaboration?   HELEN: Because we appreciate each other’s creativity. Plus creating with friends is FUN!   ANGEL: We love CLK’s hot sauce and crave it whenever we don’t have any in the fridge. It has quality ingredients, just like the top notch quality we strive for in our own mural work. We didn’t want to hog it all and wanted to share it with our friends and OM’s partners.

River North Get to know the area River North is a vibrant neighborhood known for its dynamic blend of art, culture, dining, and business opportunities. As the heart of Chicago’s art scene, it boasts the largest concentration of galleries outside of Manhattan, attracting art lovers and creatives from all over. The area is also home to a wide range of dining experiences, from Michelin-starred restaurants to trendy rooftop bars and speakeasies, making it a culinary hotspot. Its walkability, stylish venues, and cultural attractions like the Merchandise Mart and House of Blues draw both locals and tourists, creating a lively atmosphere. River North offers a prime location with excellent transit access and a bustling environment that attracts professionals and companies alike. The neighborhood's blend of historic architecture and modern high-rises also makes it an appealing place to live, with amenities like parks, fitness centers, and proximity to the Magnificent Mile. Whether you're a company looking for visibility or an individual seeking an urban lifestyle, River North presents a unique combination of creative energy and commercial opportunity, making it one of Chicago's most sought-after districts. Income Level: Middle to upper-middle class Occupation: Creative, tech, graphic designers, artists, tech entrepreneurs, software developers, and marketing specialists Interests: Outdoor Activities, Dining and Culinary Exploration, Arts and Culture, Wellness and Fitness Lifestyle: Enjoy the local art scene, food enthusiasts, and those seeking a lively social atmosphere Education: Bachelor's Degree, Graduate Degree Audience 37K+ Population Household Income 150K+ 25–64 Age Range 24.2K+ Residents Female Population 50.76 MALE Population By advertising in this dynamic environment, brands can effectively capture the attention of a creative, forward-thinking tech workforce. Blake Davis, National Account Executive C-08 THE TECHNOPHILE River North is Chicago’s thriving art, innovation, and urban energy hub. It blends creative spaces, cutting-edge tech , and vibrant culture to create a dynamic , sought-after neighborhood. Why Advertise here Advertising on a wallscape at the intersection of W. Grand Ave. and N. State St. offers businesses a prime opportunity to reach a high-traffic, influential audience in Chicago’s River North, a neighborhood home to a thriving tech scene. The location is ideal for targeting tech professionals who frequent the area, with its numerous startups, co-working spaces, and innovation hubs. Situated in a vibrant district filled with commuters, residents, and tourists, this wallscape ensures maximum visibility to a digitally savvy, trendsetting audience. WHO HAS ADVERTISED HERE

Gold Coast Get to know the area The Gold Coast neighborhood in Chicago is renowned for its blend of historic charm and modern sophistication. Situated along Lake Michigan, this affluent area boasts tree-lined streets, historic mansions, and luxury high-rises that offer breathtaking views of the city skyline and waterfront. Its central location provides convenient access to some of Chicago's finest shopping on the Magnificent Mile, world-class dining options, and vibrant cultural attractions. The Gold Coast also features close proximity to beaches and parks, making it a hub for both urban amenities and outdoor recreation. Its timeless appeal and prestigious reputation make it a sought-after destination for residents, visitors, and businesses alike. The Gold Coast has long been one of Chicago's most desirable neighborhoods, attracting influential figures and well-established families. Today, it is known for its luxury real estate, ranging from classic brownstones to cutting-edge penthouses, and serves as a premier address for those seeking an upscale urban lifestyle. The neighborhood is also home to various high-end boutiques, trendy cafes, and art galleries, ensuring that there is always something to explore. Whether for work, leisure, or cultural enrichment, the Gold Coast offers a unique blend of cosmopolitan energy and historic elegance that makes it one of the most coveted locations in the city. Income level: Middle class Occupation: Blue-collar professionals Interests: Nightlife, shopping, beaches, and gourmet restaurants Lifestyle: Highly social,f oodies who want to be in the center of the action Education: Bachelors or advanced degrees Audience 14,193 Population Household Income $75K-100K 25 - 44 Age Range 8.3K+ Residents Female Population 47.62% MALE Population With a constant flow of foot traffic and energy that lasts well into the night, it’s an ideal location to connect with an active, social audience. Mike Christensen, Director, East Coast Sales C-07 THE NIGHT OWL A prime hotspot for nightlife enthusiasts , drawing vibrant crowds to its popular bars, restaurants, and late-night venues. Your brand will connect with a dynamic, trend-savvy audience in the heart of Chicago’s evening scene. Why Advertise here Division Street is a bustling corridor with popular restaurants, bars, and boutique shops, ensuring consistent pedestrian and vehicular traffic. Meanwhile, Dearborn Street connects to residential areas filled with upscale townhouses and luxury high-rises, attracting a demographic with significant purchasing power. This prime location combines urban energy with exclusivity, making it a strategic spot for impactful advertising. WHO HAS ADVERTISED HERE

Lincoln Park Get to know the area Lincoln Park is one of Chicago’s most coveted neighborhoods, offering an upscale lifestyle that attracts luxury shoppers and sophisticated residents alike. Its tree-lined streets are home to beautifully restored historic brownstones and chic modern residences, reflecting the area’s refined charm. The neighborhood boasts a curated selection of high-end boutiques, fine dining establishments, and exclusive wellness studios, catering to those with impeccable tastes. Lincoln Park’s namesake park adds a touch of tranquility, with its picturesque gardens, scenic walking trails, and the iconic Lincoln Park Zoo providing a serene escape. With its proximity to downtown, top-tier schools, and a vibrant yet polished community atmosphere, Lincoln Park is the perfect blend of elegance, convenience, and culture, making it a top destination for affluent shoppers and residents seeking the best in city living. Income Level: Middle to upper-middle class Occupation: Scientific & technical consulting services, Computer Systems Design, and Universities Interests: Outdoor Activities, Dining and Culinary Exploration, Arts and Culture, Wellness and Fitness Lifestyle: Arts and entertainment, culinary experiences Education: Bachelor's Degree, Graduate Degree Audience 72K+ Population Household Income $135K 25–64 Age Range 67K+ Residents Female Population 49.45% MALE Population By advertising in this dynamic environment, brands can effectively capture the attention of a creative, forward-thinking tech workforce. Scott Burdick, VP of Sales C-06 THE LUXURY SHOPPER Position your brand in the heart of Lincoln Park , a neighborhood frequented by affluent residents and visitors drawn to its high-end boutiques, upscale dining, and premier retail destinations. Why Advertise here Advertising on N. Clybourn Ave. and W. North Ave. in Lincoln Park, Chicago, is a smart choice due to its prime location and access to an affluent, engaged audience. This bustling intersection connects key neighborhoods like Old Town, Wicker Park, and the Gold Coast, offering high visibility to both foot and vehicle traffic. The area is a major retail and entertainment hub, home to popular shopping destinations such as the Lincoln Park Apple Store, Whole Foods, and boutique retailers, drawing shoppers with disposable income. Additionally, its proximity to cultural and recreational landmarks like Lincoln Park Zoo and North Avenue Beach attracts both locals and tourists. Well-served by public transit, including CTA buses and the Red Line, this spot also reaches daily commuters. Brands advertising here benefit from targeting a vibrant, upscale demographic in one of Chicago’s most dynamic areas. WHO HAS ADVERTISED HERE