Population 27.5K+ Age Range 25-40 Female Population 48% Household Income $80k - $150k+ Residents 7.65K+ Male

garnered over 925K+ impressions from foot traffic visiting nearby hotspots like the Apple store or Mercer Hotel

stores and home to Michelin star restaurants – including Hirohisa and Le Coucou – and the NOMO SOHO hotel

East Village street, it is made up of families, working professionals, tourists from the nearby Bowery Hotel

Using glow-in-the-dark elements, the mural tells one story during the day and a chilling tale at night