In a bold move that perfectly aligned with our creative philosophy and Anduril’s disruptive brand positioning, PJX approached us with orchestrating what appeared to be a “graffiti takeover” of their artwork on our Pike Place, Seattle wallscape. We brought their vision to life, enlisting an anonymous street artist to spray “Don’t” over the original mural that read “WorkAnduril.com,” incorporating strategic graffiti elements that reinforced Anduril’s campaign messaging and website URL.

This project required meticulous planning. Our graffiti artist staged a thrilling break-in, captured in a video by our in-house content creation team. The footage shows them entering the building and then belaying down the wall under the cover of night to “illegally” alter the mural. The video, shared on Anduril’s social media, added an extra layer of authenticity and intrigue, leaving viewers questioning whether the act was genuine vandalism or a clever campaign move.

The calculated “vandalism” generated an immediate buzz as pedestrians stopped to photograph the seemingly controversial alteration. The results speak for themselves—over 362K+ organic impressions in person and 79K+ on Instagram.

This project exemplifies our commitment to creating work that transcends traditional corporate art. By leveraging our team's authentic graffiti backgrounds and deep understanding of street art culture, we delivered something that a typical design agency couldn’t replicate.

The staged “vandalism” resonated particularly well because it was executed with genuine respect for graffiti culture, resulting in an experience that felt authentic.