In a seamless fusion of art, culture, and luxury, our latest hand painted mural in Williamsburg, Brooklyn, celebrates the groundbreaking collaboration between Audemars Piguet and KAWS. This partnership reimagines the iconic Royal Oak Concept Tourbillon, incorporating KAWS’ beloved “Companion” character into the design of a limited-edition timepiece.

One of KAWS’ most recognizable creations, the Companion figure, first appeared in 1999. With its playful, cartoonish features, the character has evolved into a symbol of contemporary art, embodying both innocence and melancholy. By integrating this iconic figure into the Tourbillon’s design, KAWS brings his distinctive style into the world of luxury timepieces, pushing the boundaries of both art and horology.

The mural, crafted with attention to detail, reflects the creative vision behind this collaboration. Every stroke was carefully executed, mirroring the precision you’d find in an Audemars Piguet watch—minus the Swiss accent. Williamsburg, with its mix of art galleries, hip boutiques, and just enough foot traffic to make you feel important, was the chef’s kiss of locations. After all, why settle for an ordinary spot when you can make a statement in a neighborhood that practically invented the word "eclectic"?

The campaign’s impact was amplified by the mural’s strategic placement, generating over 741K+ impressions from passersby. It caught the attention of art lovers, tourists, and those just strolling by with coffee in hand.

To make the mural truly pop (and by pop, we mean explode onto your Instagram feed), we filmed the entire painting process and shared it on Instagram. This visibility played a crucial role in connecting Audemars Piguet's legacy of blending luxury with pop culture to a broader audience.

This mural campaign is a perfect example of what happens when two creative forces come together—one known for timepieces that make your wrist feel fancy, and the other for redefining art and making you say, “I don’t understand it, but I love it.” More than just a mural, it’s a powerful statement—a celebration of creativity, precision, and the transformative power of collaboration.