Our recent collaboration with BMW brought the sleek 2025 BMW M5 Touring to life with a hand painted mural campaign across five high-traffic wall units. Showcasing the M5 Touring's power and versatility, this series combined impactful visuals with strategic placement to capture attention far and wide.

The campaign featured the signature Isle of Man Green colorway, making the bold design pop on our San Francisco, Seattle, Brooklyn, and Manhattan wall units. With each location carefully selected to engage diverse crowds, these murals turned city streets into vibrant showcases of the M5 Touring's exceptional performance, style, and spaciousness.

The murals showcase a crisp image of the M5 Touring, emphasizing the vehicle's balance of thrilling power and practical space. The green gradient design draws the eye upward, allowing passersby to appreciate the car's sleek lines and commanding presence. 

This campaign didn't stop at street-level impact. Our team captured a dynamic video of the mural painting process, highlighting the artistry behind each wall. The content was posted on BMW's social media, ensuring the campaign extended beyond the physical locations and reached millions online.

With over 2.1 million impressions, this campaign successfully showcased the BMW M5 Touring as a sports car with space to spare, unlocking new possibilities for drivers seeking performance and flexibility.