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Got Milk?

REAL IS BACK

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Overview

Service

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Outdoor Advertising

industry

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CPG

markets

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Los Angeles

Wall(s)

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1 Wall

impressions

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54,000+

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The iconic "got milk?" campaign is back, this time making a statement on the vibrant Venice Beach boardwalk. We partnered with California Milk to bring their reimagined vision to life, transforming a blank wall into an interactive masterpiece that celebrates authenticity.


This isn't just an ad, it's an invitation. It's a hand painted mural, meticulously crafted to capture the essence of authentic connection. The defining image: a giant glass of milk, its perfect shade of white painstakingly achieved to evoke the essence of California's sun-drenched dairy farms. The classic "got milk?" logo adorns the glass, inviting passersby to join the conversation: "I'M IN VENICE BEACH. TO PROVE IT, I'M TAKING A RANDOM SELFIE WITH THIS GOT MILK AD. JUST TO SAY I LOVE YOU."


With its eclectic energy and free-spirited vibe, Venice Beach is the perfect backdrop for this revitalized campaign. It's a place where self-expression thrives, making it ideal for this public display of affection. The hand painted artistry of the mural stands out amidst the digital noise, reminding us of the simple joys found in a glass of milk and a heartfelt message.


This nostalgic project is a testament to our unwavering dedication to flawless execution and meticulous attention to detail. Every brushstroke was carefully considered to align with the campaign's message of authenticity and connection. We're confident that this mural, born out of our commitment to quality, will spark conversations, inspire connections, and remind everyone of the power of genuine human interaction.


Beyond an advertisement, this mural showcases our ability to bring creative visions to life. It celebrates the unique bond between mothers and children, the simple joys of life, and the enduring power of love. So, take a moment to appreciate this labor of love next time you're strolling along the Venice Beach boardwalk. Snap a selfie, share a smile, and remember: expressing your love is always real and always appreciated.

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