The unveiling of the Johnnie Walker Blue Label Lunar New Year mural is a testament to the harmonious union of exquisite whisky craftsmanship and captivating visual artistry. Created by the globally acclaimed Asian-American artist James Jean, this limited edition bottle serves as a toast to good fortune and the Year of the Dragon, boasting a mesmerizing design that elevates it to a true masterpiece.

James Jean's fusion of painterly realism and abstraction techniques vividly portrays the noble wood dragon, the Chinese zodiac animal for 2024. Widely considered the most powerful among the zodiac animals, the dragon symbolizes life and creativity and is an auspicious sign for future prosperity. 

For a brand dedicated to artistry and excellence, it's no surprise that the leading whiskey brand chose Overall Murals (OM) to hand paint a mural showcasing their latest collaboration. The meticulous process was live-streamed on OM's Instagram account, engaging 22.9K followers. The final social video was collaboratively shared on Instagram with the artist James Jean, who has 1.2M followers.

Covering 1,260 square feet of the building’s facade, the mural wall became a canvas for Jean's design, capturing the attention of San Francisco’s diverse audience with 1.6M+ impressions from the passersby below. It was perfect timing, coinciding with Chinatown's annual Lunar New Year parade on February 25th, where thousands of people witnessed dragon dancing, martial arts performances, and our colorful mural for Johnnie Walker.

The Johnnie Walker Blue Label x James Jean collaboration transcends the boundaries of traditional whisky branding, seamlessly merging the worlds of spirits, art, and culture. This unity between the renowned artist, Overall Murals, and the iconic whisky brand resulted in a final product that delights the taste buds and enriches the visual landscape of a bustling urban environment.