top of page
Michelob Ultra
NYC MARATHON
Overview
Service
Outdoor Advertising
industry
Alcohol
markets
New York
Wall(s)
1 Wall
impressions
785K+
For the second year in a row, Michelob Ultra's Team Ultra returned to the 2019 TCS NYC Marathon as a sponsor for 95 lucky runners once again in honor of the 95-calorie Superior Light Beer which went on full display on our Bed-Stuy wall. The hand-painted ad is similar to that of 2018, this time included a beautiful photorealistic backdrop of the Brooklyn Bridge, giving the 50,000 runners a heads up that they made it to the last stretch with only 16.7 miles to go. What better way to celebrate finishing the biggest marathon in the world than with this refreshing brew?
bottom of page