Nike's latest "So Win." campaign is a powerful brand anthem celebrating resilience, excellence, and the relentless spirit of female athletes. Featuring iconic talents such as Jordan Chiles, Nicole Graham, Caitlin Clark, Sabrina Ionescu, Sha'Carri Richardson, Juju Watkins, Alexia Putellas, and A'ja Wilson, the campaign amplifies the message of blocking out the noise and letting their hard work speak for itself. Our hand painted murals in Williamsburg, Brooklyn, and WeHo / Fairfax, Los Angeles, brought this vision to life, leaving an indelible mark on both coasts with over 2.7M+ impressions.

The two murals shared a unified goal: to make the "So Win." message impossible to miss.

In Los Angeles, we hand painted a massive mural wrapping three walls that showcased each athlete in a dynamic, larger-than-life portrayal. Drivers and pedestrians passing the mural could experience it at 180 degrees, ensuring maximum visibility of each hand painted pictorial captured precisely to the athlete's likeness and spirit.

Our Brooklyn mural lined the sidewalk on the East Coast, offering an intimate, street-level experience. Each athlete was painted along the sidewalk, guiding pedestrians through a vibrant and motivational journey.

Both murals were hard to miss. The accurate depictions of the athletes and bold "So Win" campaign elements created a striking visual narrative. The blend of dynamic movement, powerful expressions, and iconic Nike messaging reinforced the brand's dedication to celebrating female athletes who win, lead, and dominate despite constantly being told how they should act, what they can't do, and who they can't be.

Our collaboration with Nike on the "So Win." campaign demonstrates the power of hand paint as a medium for impactful storytelling. Translating Nike's brand anthem into a large-scale, visually compelling mural helped amplify a message of strength, ambition, and triumph. The project not only celebrated the achievements of these winning athletes but also left a lasting, inspirational mark coast to coast.