Oakley
MORE THAN MEETS THE EYE
Overview
Service
Outdoor Advertising
industry
Apparel & Accessories
markets
Los Angeles, New York
Wall(s)
2 Walls
impressions
680K+
Oakley, one of the most popular eyewear brands, included two stand-out murals for this year's Lifestyle campaign. Hand painted by yours truly, in Venice Beach, Los Angeles, and Bushwick, Brooklyn, the campaign features two brand ambassadors, Damian Lillard, an NBA basketball player, and Alexia Putellas, a professional soccer player wearing the BXTR and HSTN glasses designed for athletes and culture enthusiasts.
The campaign celebrates the authenticity and self-affirmation that athletes embody on and off the field. Our talented paint crew behind the murals lives by these values, planning, strategizing, and passionately painting for days to complete each campaign.
Oakley's creative challenged our painters with colorful, photorealistic, and textured designs. However, the team successfully captured the essence of the campaign over five days, with each painter strategically placed to work on their strengths, be it pictorial, backgrounds, or blends. The results are stunning, showcasing the Oakley athletes' energy, passion, and authenticity, drawing attention from far and wide. Every bold stroke and explosion of color reminds viewers that summer is just around the corner.