Optimizely
OPTIMIZELY SUMMER '24
Overview
Service
Outdoor Advertising
industry
Technology
markets
San Francisco
Wall(s)
1
impressions
1M+
An unfinished mural in San Francisco's Financial District? Don’t worry—it's not a budget cut. It's a deliberate move, a bold statement from our collaboration with Optimizely, the digital experience platform revolutionizing website building.
The message scrawled across the vibrant yellow background reads: "BUILD WEBSITES FASTER THAN IT TAKES TO PAINT THIS BILLB..." This half-finished artwork isn't just eye-catching; it is a visual metaphor for the speed at which businesses can launch their online presence with Optimizely.
Our talented artists meticulously executed Optimizely’s creative concept, which could best be achieved through a hand-painted mural, in the bustling, tech-centric Financial District. This project showcases our commitment to craft and attention to detail, celebrating digital creation's speed and efficiency.
This partnership demonstrates our belief in the power of creativity, amplified by technology, to transform businesses. The mural is a testament to how art and innovation can work hand in hand. We worked together to capture the envisioned organic feel, which couldn't be fully represented in the client’s original digital file. We even exaggerated the painted edges of the unfinished background for enhanced impact based on the wall’s long read, showcasing the attention to detail and speed both our companies value.
If you're in San Francisco, check out this unique mural and see how Overall Murals and Optimizely are making a statement about innovation, one brushstroke at a time.