The Prada Spring/Summer 2025 campaign, titled "Acts Like Prada," explored themes of identity and multiplicity, reflecting the many dimensions of women and Prada’s ever-evolving aesthetic. 

At the heart of the campaign was actress Carey Mulligan, photographed by Steven Meisel under Ferdinando Verderi's creative direction. Mulligan appeared in a series of striking portraits depicting a different persona—never the same and never quite herself.

To extend the campaign’s narrative, author Ottessa Moshfegh created "Ten Protagonists," a collection of short stories inspired by Mulligan’s characters. Each story was named after one of these imagined personas and published in a limited-edition Prada book, illustrated with Meisel’s campaign images.

Overall Murals was commissioned to bring this layered concept to life with a hand painted mural on our prominent Soho wall. The centerpiece featured Mulligan as Victoria/Veronica, one of Moshfegh’s fictional protagonists. 

Capturing this character's duality required exceptional precision. Our painters carefully rendered Mulligan’s complex expression, the texture and movement of Prada’s jacket and bag, and Meisel’s distinctive lighting and composition. The result was a striking mural that drew over 750K+ viewers and became a standout visual in Soho’s bustling streets.