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Shopify

SUPPORTING INDEPENDENTS

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Overview

Service

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Outdoor Advertising

industry

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Technology

markets

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San Francisco, New York, Philadelphia

Wall(s)

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3 Walls

impressions

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1.7M+

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Online retail sales continue to skyrocket, and with the help of Shopify, the e-commerce platform, retailers are being provided with all the tools to simplify the business of running an online marketplace. Shopify helps to streamline payments, shipping, and customer engagement tools for over 1,000,000 online merchants in over 170 countries! 


Overall Murals took to the busy streets of New York, San Francisco, and Philadelphia to bring the “supporting independents” message alive, with several QR code-enabled hand painted colorful murals, which reached millions! Known for their 24/7 support, during this campaign, one could have shopped for coffee, cosmetics, and climbing shoes, as well as candles, sleep masks, and dog jackets from hip brands Boy Smells, Ettitude, and Canada Pooch – Woof!


We were thrilled to paint three stunning murals for the luxury vehicle Porsche in New York, San Francisco, and Porsche’s North American home city of Atlanta. The walls featured an AR component engaging with consumers to take a test drive without actually getting in the driver’s seat. Check out the video of the augmented reality in action!

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