Meet Anwar Hadid and Adut Akech Bior, the dynamic duo for Valentino's captivating Born in Roma Green Stravaganza perfume. Bringing this olfactory adventure to life, the pair stars in a worldwide advertising campaign and a mesmerizing video. 

It unfolds with them awakening in a luxurious Roman castle, dressed in opulent green-toned outfits and spritzing themselves with the Born in Roma Green Stravaganza fragrance. The cinematic experience peaks with a thrilling dash down Rome's iconic Spanish Steps, capturing a life lived freely and boldly.

Taking the campaign to the streets, Overall Murals brings the essence of the scent to life. Our team meticulously hand painted a captivating scene featuring Anwar Hadid and Adut Akech Bior alongside the infamous perfume bottle inspired by the eternal city. Paying homage to the iconic Valentino Rockstud, the bottles boast an edgy pyramidal design inspired by Roman architecture, displayed on our expansive Soho wallscape, which covers an impressive 1,134 square feet.

Employing precision and skill, two of our highly talented pictorial painters elevated themselves on a boom lift, methodically hand painting each larger-than-life face separately. Facing the elements head-on, our dedicated team persevered through rain and wind, ensuring the mural was finished on schedule. The process unfolded like a live performance for the city, as over 1.29M + passersby witnessed the birth of this vibrant masterpiece from inception to completion.

This fragrance duo, suitable for him, her, and them, encapsulates the spirit of Rome, seamlessly blending the past and present. The artwork adds a touch of Roman elegance to the city's heart, transforming the streets of Soho into an immersive canvas celebrating L'Oréal Valentino's Born in Roma Green Stravaganza.